Hey, you! Thanks for stopping by, if you're looking for science based education in the hair world- you've come to the right place!
WELCOME TO
The Colorist Blueprint
Affordable access to every kind of class you need for hair color mastery.
Think of this as your Bachelors in Cosmetology- sans the perm smell and terrible lighting 😝 I am a fourth generation cosmetologist, with 13 years of experience behind the chair. I've educated for major brands and I think its high time you have something accessible that actually explains the fascinating science of cosmetology. I designed these courses to provide everything you could possibly need to succeed as a hair colorist in this face paced, ever changing career. Join us if you're ready to level up your career with formula breakthroughs, techniques to master timing, and the most in depth hair color theory you'll ever receive .
The wealth of knowledge in the first module won't be found anywhere else- I know this because I spent 13 years searching for it. No one could explain to me why hair color goes darker around the hairline, or why grey hair is resistant. "It just is" or "it just does that." Isn't a good enough answer. Because well, how do we fix a problem we don't understand? My career has been spent seeking out the answers. Attending college on a scholarship for biochemistry was helpful to read medical papers and science journals, and I even tracked down a few cosmetic chemists to explain how it all works. What I found was fascinating. The science of hair color, our thyroids role, and why its important to ask clients if they take heart medication are something we NEED to know. So why aren't we taught it?
Formulation goes far beyond the color wheel, and the chemistry of what happens the second you start mixing is fascinating. You will take away the knowledge of how to formulate for ANY client with absolute confidence, because you know it from the inside out. No joke- hair color molecules are measured in nanometers 🤓 and we talk about all of it. Taking this class will make you the go-to custom color specialist of your city. Grab a notebook- this module started out at 3 lessons and its now over four hours long. I add to it all the time. And that's just the FIRST module.
BONUS: If you sign up today you get FULL ACCESS to the Technical Module ($1550 value) and you can watch all of these lessons as many times as you want 👇
👉 Ultimate Grey Coverage playbook. We have a full retouch lesson with everything you need to guarantee you get perfect grey coverage every single time.
👉Two classes each showcasing my different balayage techniques with V and W placements.
👉 Red, copper and gold masterclass to learn everything there is to know about our warm shades. Follow the advice in this lesson and you will never get a hot root or a brown out- EVER AGAIN
👉The five foiling techniques class. Learn how to properly dissect a picture so you can section and place lightened pieces. This one is accompanied with tips, tricks and drills to get your timing down.
👉 Adele from ACE education dropped by to give us a class on Express Reverse balayage! Her knowledge is unparalleled, her accent is adorable, we are so so lucky she stopped by to share knowledge with us!
👉PLUS!!!!! My High ticket ADVANCED blonding class that is SOLD OUT will be uploaded for members the second week of July (this in person is $550 dollars, but you can grab a latte and snuggle up on the couch to enjoy it free in the Technical Blueprint once you become a member of TCB 😉)
✨RED HAIR MASTERCLASS BEING ADDED IN LATE JULY!!!!!! ✨
When I went out on my own there was ZERO blueprint on how to be a successful Independent stylist. If you are in a suite or booth renter, this was made for you. If you weren't taught great structure in a salon atmosphere, these are for you. I designed TCB for stylists who want to learn how to succeed in the industry I love so dearly. I know i can get you there. It starts with science, then we pair that with your technical abilities.
But that isn't all.
Now that you're formulating like a pro and hitting your times, we need to get well paying clients in your chair! And how exactly are we supposed to do that? Well, you need a Business Blueprint. And you guessed it, I got you.
SIGN UP IN THE NEXT 24 HOURS AND RECEIVE AN ENTIRE BONUS MODULE FOR ALL OF YOUR BUSINESS NEEDS!!!!
All of the bonus classes inside this module (worth $997) are yours free!
We have customizable templates and emails you can integrate into your business TODAY 👇
👉 Conquering the Consultation- a video lesson on why its crucial we ask certain questions, and how to set ourselves apart from other stylists so new clients are excited and reassured you are the go-to expert in your salon (includes a template you can customize for your own space)
👉JUST ADDED: Lessons and gentle advice on raising your prices (hint: we start talking about it in the summer time) with an email template you can customize to your salon and send out the day you start TCB!
👉 Sales and money perception- how to CHARGE YOUR DAMN WORTH, why emotionally discounting causes resentment, and a personal story of what happened to make me one of the best retailers in the game.
👉 How to utilize your referral program to make you hundreds of thousands of dollars. I have never spent a dime in advertising. I incentivize my clients to do this work for me, and they have built my business from the ground up. Ill walk you through every step of this. I don't gate keep a single thing I know!
👉 Social Strategy- my following went from 5k to 50k in under 6 months on Instagram and zero to 14k on tiktok (where I post every other week because I am a busy woman and I don't need another job- posting 2-3 times a day is a lie.) My social keeps me fully booked in the salon and my classes sell out. I am going to teach you the art of social media (without making it a part time job) how to be seen by the algorithm, and in put in front of the clientele you want. The Social Strategy is coming to TCB Business In August!
If you aren't on track for six figures by the end of your time inside The Colorist Blueprint, I will refund your money. I am going to do everything I possibly can to make sure you succeed.
YOU WILL NOT BE one of the 85% of stylists that quit after only 3 years. Yes that is a real statistic. But not on my watch, babe. YOU ARE READY, AND
YOU👏DESERVE👏SUCCESS
In person education UK (US SOLD OUT 2025)
What students inside The Colorist Blueprint are saying
How does the saying go? Change happens when the fear of staying the same is scarier than the fear of change. One of the biggest compliments I get is that my students are having record days immediately after taking the courses. You will be delighted at how easy and fun it is to learn through these modules. I will be with you every step of the way, explaining things in way that is easy to understand and implement. Every time I teach an in person class, I include parts of it inside TCB on top of the 20+ hours of education already inside. I also answer any questions you have weekly. Just drop them under the module or reach out to me on Instagram! I am here for you- and I cannot wait to see you THRIVING while making the kind of money you deserve.
I'm ready for 6 figures!Hi I'm Jenna!
- I am the fourth generation of Cosmetologists in my family and have been a color and Blonding Expert for 13 years
- I have spent the last 10 years educating for major brands like Aveda, L'ANZA and Balmain (ONE class was $550!!)
- I am known for my science based education, placement tips to stay on time, and easy to understand formulating practices.
- People have found success and confidence from my classes all over the world.
And I have put every piece of knowledge I've amassed for you in these courses- with modules that are designed to be easy to follow, digest and understand.
WHAT is holding you back from hair color mastery?
How The COlorist Blueprint was born- this is personal for me
In 2017 I got a phone call no one ever wants to receive. My mother was diagnosed with early onset Alzheimer's at 54. My family is in Pennsylvania and I live and work in Texas. When I got off the phone I immediately went to book a flight so I could be with her, hug her. Only to open my bank account and see $67 in there. I was crushed. I was pissed. I felt so utterly defeated. But mostly, I was done living like this. Done being scared to check my bank account. Done working my ass off to not receive a livable wage. Done being gaslit that I had to climb the ranks slowly over years before I could be a six figure stylist. I needed a solution that gave me freedom and flexibility so I could fly home and spend every moment I possibly could while she was still here. And I needed that NOW. So I did what an Aries does best- I got to work. In that year I went from making $37,000 to over $120,000 even with taking 8 weeks off to see her. It was working so well I actually ended up going down to 4 days a week and decided to quit working weekends.
This is how The Colorist Blueprint was born. And before you ask- no I didn't make a massive jump to $1,800 a balayage. Catering to the 1% will get you just that- a very tiny clientele only 1% of people can afford. What I am giving you is every piece of knowledge that I have in hair color science, theory, training and technique I've amassed in my 13 years as a Color Specialist. The very blueprint I created that night with tears streaming down my face.
I am giving you exercises to get your timing down so you can work less and make way more. A technique to sell thousands in retail without ever feeling pushy. A social media strategy that runs on autopilot. A business mindset that makes you money and keeps you fully booked. I want you to have the freedom and means to take care of your people. Never again will I be unprepared should an emergency arise. You deserve a life of peace and abundance, a life where your time is truly yours. I hope you take it, but only if you are ready.
TAKE ME THERE ➡
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT of WHAT stress-free highly lucrative days would look like.
Because loving what you do matters. And I want you to get back to why you wanted to become a hairstylist in the first place. Showcasing your creative artistry while making people feel beautiful inside and out. I remember the day I got this message from Jo:
"Jenna I purchased your course over the weekend. Thank you for the Klarna option because I have been struggling to make ends meet. I wanted to reach out because I just had a $1200 day in the salon. I am crying as I write this because I thought I wasn't going to be able to afford a present for my daughters birthday. Now I get to surprise her and her best friend on a trip to six flags and pay down my credit card. The class paid for itself in a day. Thank you for this. I think you may have just changed my daughter and I's lives."
HERE'S WHAT'S INSIDE:
You're going to
love
these
In depth color theory
Hours of in depth color theory for you to work through at your own pace. The Science of hair color, your thyroids role in hair growth, mastering red formulations and so so much more. When you're through these modules you will have the confidence to formulate anything for any client.
INSPIRATION
New artists will be coming in to teach and inspire us in The Colorist Blueprint. This will range from curly hair cuts and braids- to social media automation and bridal styling. Feel free to recommend your favorites inside the community!
VIDEO TUTORIALS
We have so many hands on tutorials you will never scratch your head about placement again. From high ticket blonding and 30 minute balayge, to the perfect way to retouch for full grey coverage. They are all in here and you can watch them as many times as you want.
MOnthly check-ins
Each month we will have new modules and webinars inside the The Colorist Blueprint where you guys can help pick the topic or ask me your questions in real time. You can also request a social media audit- every week I will pick a few members and help transform your social media to make it irresistible for clients.
TEMPLATES
Your consultation template and email templates to send out to businesses for high earning clients. Along with your grey coverage and 10 steps to go viral checklist. I've also compiled a list of "hooks" for your social media content to make things easy and simple.
STUDENT COMMUNITY
Everyone in the Colorist Blueprint has access to our vibrant community full of hairstylists. Whether you need help formulating, want to buy new hot tools or you have questions about color lines, the community is there to help. You can ask questions and start discussions at any time.
What would life be like if a day in your salon looked like this....
- You know how to formulate so well you can tackle ANY color request.
- Redo's are a thing of the past- you're getting perfect grey coverage on every client no matter their texture, type or density.
- You become the go-to Colorist in your area- and you're getting multiple new clients requests a week.
- You have a successful thriving business that lets you decide your work days and hours.
WHEN THE WORLD IS DEMANDING SO MUCH FROM US
It is easy to say that maybe we got into the wrong career. We have had a couple of redo's and don't understand where we are going wrong. Product has gotten so damn expensive, and we don't know how to have a thriving clientele unless we go mega viral on social media. Lets be honest A LOT of us don't want to spend 3 hours a day making content...
...and so we fall into the overwhelm. We second guess ourselves and work is no longer enjoyable.
We hope it will turn around only to have our biggest client of the week cancel last minute. SO FRUSTRATING.
AND YET, IT'S IN TIMES OF DESPAIR WE FINALLY ADMIT WE MAY BE DROWNING.
I see you, I have been where you are.
And I happen to have a life raft. Seeing hair stylists hit their goals really fires me up. Climb onto the boat and set sail with the thousands of stylists who are now making multiple six figures!
The Colorist Blueprint is broken down into 3 categories so you can learn, study and practice at your own pace.
- Scientific theory of hair color you will not get in any other class. you will walk away with the confidence to formulate ANY color in ANY scenario.
- Hands on demos for precision placement and tools to master your timing so you can work less and make more.
- Business tools to grow your clientele and market yourself on social media. And you'll be able to achieve all of this with one extra invaluable resource... ME!
I'll be with you throughout all of the modules, and you'll have access to our chat room and Facebook community once you sign up!
"I took one of your classes in Harker Heights 6 or 7 years ago. Still hands down the most informative class I have been to. You educated me so much on what it was to be a "hair doctor" and having proper consultation. It helped me so much over the years and has helped me gain confidence. So thank you."
Arin,
texas
"I had a horrible problem of running behind in the salon. I could feel my clients, managers and teammates getting upset with me everyday. I almost quit doing hair. Jenna gave me actionable homework to cut my foil time in half and it saved my career. I make more now that I can keep my books full and run on time. Thanks Jenna!!"
Nick, Chicago
"I just moved to Texas (military wife) and had no clientele. I was so discouraged about starting over knowing I was leaving a full book in Georgia. I found Jenna in a Facebook group and went to her College Station class. It blew my mind. Sooo many whys answered. I used her email template to let businesses know I moved to town and it felt like I had a full clientele in six months!"
Chantelle, Texas
YOU. CAN. DO. THIS.
I get messages like what you see above all the time. My classes have always sold out within a week of posting them. If I'm being honest, it is because no one is teaching what I'm teaching. I realized getting this out into the world at an affordable price was a way I can contribute to the elevation of our craft.
Seriously babe, my classes were selling out at $550 a person!
I started to realize that only advanced hairstylists were taking my classes because they were so expensive. But when you're teaching for a brand you don't get to decide how much they charge. That didn't sit well with me, so I decided to start my own education company where EVERYONE could access my education. You can watch it as many times as you need for an entire year.
That is why I decided it will only be $49/mth
And just who will be teaching you The Colorist Blueprint?
Me! I'm Jenna Caldwell
formulating expert, science nerd and cat lover.
I have spent the last 10 years creating classes for numerous companies. I know what new stylists need, and what seasoned stylists are struggling with. This knowledge is being passed down to you from four generations of cosmetologists. With the newest trends and updates being taught by yours truly. I am going to simplify so many things behind the chair and at the color bar. You will also have my entire strategy to help you get seen by ideal clients on social media.
I know this works, I am a living testament to that. I cannot wait to have you in our community!
Let's Talk Modules
The breakdown
MODULE 1
The Science Blueprint
This module is all theory. Inside we have multiple classes (with new ones added monthly) going over everything I know about the amazing science that is hair color. How it works, how standard and clay lighteners work, and when to choose each. I give you every tip I have to ensure grey coverage on every guest. You'll learn what peroxide does, and how to formulate with the right one for each service. The science behind couplers, understanding high lift colors, formulations for reds vs coppers and so much more!
MODULE 2
The Technical Blueprint
This is our hands on section. Where you can watch me apply the theories we learn to actual clients behind the chair. High ticket blonding services and my 30 minute balayage class live here. We also have skill challenges to help you get your timings down. These videos can be watched as many times as you would like. New stylists pop in all the time to teach us new techniques- this month Adele from Ace Education has stopped by to show us an Express Reverse Balayage Technique!
MODULE 3
The Business Blueprint
Now that you're foiling as fast as a ninja and formulating like a pro- we need to get quality clients in those chairs! This section is all about the business baby. My viral checklist and email template to reach out to well paying companies in your area-, as well as the CYA Consultation form live in this section. As does a sales video where I break down how I am able to sell 60,000 worth of retail a year (you read those numbers right) without ever once being "pushy" or "salesy". There is an art to this, and I am going to show you exactly how I do it.
The Colorist Blueprint gets you from A to Z in record time. This is your ticket out of overwhelm and into easy-breezy.
Let's get you started!
Not only will you get instant access to all the course materials, but you'll also get any future updates I throw in! You can access each module and learn at your own pace. In a few months I will put out a test from you to become a certified Color Specialist that will be mailed to you to hang in your salon.
What are you waiting for?
Take me to the blueprintsStill Got Questions?
How often will we see you?
Can we ask questions in classes?
Will you be teaching in person?
MY LAST PIECE OF ADVICE
A mentor can show you in days what it takes 10 years to learn on your own. Don't spend the first 5 years of your career living paycheck to paycheck.
I know what they say- It takes time, discipline and a lot of failing before you succeed. But what if that doesn't have to be the case? What if I already did the falling on my face... and the failing over and over to find what works. If you found me on social media you know that I take great care in coming up with ways to explain how hair color and formulating works. I go viral on social media weekly (and when I don't- its on purpose 😉) let me help plan your road map to success.
