Stop Guessing. Start Formulating With Science. 

 

 The foundational course every colorist (and educator) needs to truly understand how pH,  melanin, and hair color chemistry shape every outcome behind the chair. 

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 Welcome to the Science of Hair Color 

 

 

 The color wheel can only get you so far. Without knowing the science of how hair color works- you're still just guessing. 

 

 If you’ve ever asked: 

 • “Why did this lift unevenly?” 

 • “Why isn’t this toner grabbing?” 

 • “Why did this turn muddy or hollow?” 

 …this class was built for you. 

 Too many stylists and educators are stuck relying on instinct, product marketing, or “just what works” instead of true scientific understanding. This course changes that—fast. 

I'M READY!

Meet Your Educator

Jenna Caldwell is a fourth-generation cosmetologist, who has been behind the chair for 13 years. She owns a salon in Austin, Texas, and is the founder of the revolutionary online education platform called The Colorist Blueprint. Jenna is an international haircolor educator, having taught for companies like Aveda, L'anza Healing Haircare, and most recently, was the National Director of Hair Color for BALMAIN USA.

Known for her approachable, science-based teaching style, Jenna makes learning the science of hair color exciting and fun. She is a Blonding placement specialist and a master at formulating any color.  Jenna feels passionate about helping stylists understand the “why” behind their work—so they can build real confidence, create consistent results, and elevate their clients experience.

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Save My Seat

Becks

"Jenna is the best!!! Hands down the most informative class I've ever taken. I have been a stylist for 15 years and took your class 7 years ago in PA. I was so excited to see she has an online version to freshen up and my coworkers are always so impressed with how much I know about hair chemistry!"

Nathan

 "I was dreading watching these, knowing I should do it for my career. I was HOOKED from the jump and Jenna is so funny and engaging! I've never met an educator who makes learning this enjoyable for their students. I've watched it 4 times and will continue to come back. Thank you Jenna!!!"

Mckensy

"You will not regret buying this class. It is probably the best investment I've made in my career. Without the science you're just guessing every formula. Everyone should have to take this on day one."